For those of you who might not be familiar with lynda.com I’d describe it as an online software school. You...
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EFax and Act: What You Need to Know To Make a Fax Coversheet
Today many of my clients are opting to use an online fax service such as MyFax or eFax with ACT.
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4 Free Ways to Connect With Your Customers NOW
It’s amazing what you can do online, for free, in terms of connecting with your potential and existing customers right...
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There is a Cure for the Summertime Marketing Blues
If spring represents the time to clean-up your database, then summer should represent the time for the smart e-marketer to...
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Knowing the In-N-Out of Marketing
Maybe you can’t offer a secret menu, but you can make your customers feel like insiders by treating them like...
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ACT to Sales Force Conversions: What You Need to Know
If you were brand new to CRM it might be a different story, but you obviously know ACT and have...
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Synching ACT to Your Smart Phone
There is indeed a black hole area in the minds of many ACT users when it comes to synching their...
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Think Before You Send
I spend a great deal of time working with my clients on creating e-marketing campaigns with the use of an...
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Qualifying Opportunity and Potential in Sales
These days that’s not as easy to qualify prospects as it sounds. Companies and people used to be easier to...
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Is Your Business the Underdog?
Like it or not, unless you’re working for one of the Fortune 500 companies you too are an underdog when...
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Four Hidden ACT Software Easter Eggs
This being Easter weekend I thought I’d share a couple of my favorite ACT Easter eggs. In case you’re not...
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How to Lose 10 Database Pounds
Losing weight got me to thinking how I could apply the same concept to removing some of the “dead weight”...
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Six Ways to Make Sure Your Act E-Marketing Isn’t Flagged As Spam
Once your e-mail address –or worse yet – your company’s domain – becomes black listed it can take you months...
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Being Penny Wise and CRM Foolish
Your parents probably taught you as a child to invest in your future. Shouldn’t you also be investing in your...
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Is Your E-Marketing Message Marking You as a Spammer?
My rule of thumb for writing a marketing piece is to pretend that I am writing to one of my...
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Old Dogs Must Learn New Software Training Tricks
If I need training on a rapidly changing site such as Facebook I’ll be using lynda where I know I’ll...
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Keep It Simple, Stupid!
I’ve learned over the years that money I spend on a consultant, book or course is well worth its price...
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It’s A Smaller World Than We Think
You might feel that technology has served to make our world a bit less personal. However, I think that in...
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Let Me Sell You Some Swamp Land in Florida
It pays to advertise. After all, the harder “they” sell the more likely we are to buy.
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Singing the Customer Service Blues
Software companies are in the same boat as your local hardware or office supplies store. Hard as it may be...
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