ACT AMALast week my phone started ringing off the hook; Swiftpage had sent out an email announcing the release of Act v24 and the demise of Act v22. The message started, “As you’ve likely heard, Act! v24 was released last fall, and as an Act! subscriber, you have access to all new versions released, including v24! To ensure you benefit from important updates and enhancements, we strongly recommend being on the latest version of Act!.”

The message went on to say that “Act! Premium v22 will be retired on March 31, 2022. After this date, users on Act! Premium v22 will no longer receive critical updates that ensure uninterrupted use of Act! or be eligible for technical support. Act! v24 delivers turbocharged performance via a 64-bit native architecture, while user-driven Office integration enhancements bring optimized usability. New marketing automation capabilities enable greater collaboration and drive dynamic marketing outreach with intelligent follow-up.”

You gotta love marketing people! Small wonder my phone was ringing. Allow me to translate.

  • Act! v24 was released last fall. Translation: Many of us don’t like to install the latest and greatest software; it is now safe to install Act! v24 as most of the bugs have been fixed.
  • Act! Premium v22 will be retired. Translation: Swiftpage will no longer be offering support services or providing software patches. However, if you software is working for you and you are not experiencing any issues feel free to stick with Act! Premium 22.
  • Act! v24 delivers turbocharged performance via a 64-bit native architecture. Translation: 64-bit hardware has been around since the turn of the century. However, not all software is designed to make use of this increased performance. At long last Act! is now capable of 64-bit performance.
  • User-driven Office integration enhancements bring optimized usability. Translation: Some of the issues between Act and Office 365 have been fixed.
  • New marketing automation capabilities enable greater collaboration. Translation: Swiftpage has made a few enhancements to its Act! Marketing Automation (AMA) platform. More importantly, your Act! subscription now includes a free basic eMarketing account capable of sending out 2,500 emails per month.

What they didn’t say:

  • If you purchase a new computer with Windows 11 you’ll want to upgrade to Act! v24. Although you might be able to install an earlier version of Act! on Windows 11 you will most likely encounter a variety of issues.
  • Office 365: the rule of thumb is to install Office prior to installing Act!. In addition, each Office version update will more than likely disable the Office/Act! integration. Do yourself a favor and turn off the auto updating feature. It is also highly recommended that you install the full version of Office rather than the “apps.”

Questions? We have the answers! Feel free to reach out to the Act! Consultants at Tech Benders!