I often expound on the virtues of ACT! E-Marketing, formerly known as Swift Page E-mail. I thought I’d share a conversation with one of my clients who had some reservations about switching to ACT! E-Marketing from one of the “other guys.”
“Hey Karen, I know you push ACT! E-Marketing. I use MailChimp and I’m pretty happy with it. Tell me why you think I should switch to ACT! E-Marketing.”
“Well Mr. Customer, I love the fact that I can send out an E-blast based on my current ACT! Lookup or to the contents of one of my groups. A history of the E-blast will be automatically created on each contact’s record. Once sent, I can create a Lookup to find which contacts opted-out or bounced, and update their records with a few keystrokes. I can even create a call list in ACT! of the contacts that showed the biggest response to my E-blast.”
“Sold. Setup an ACT! E-Marketing account for me.”
“Oh, and I forgot to tell you. You can create all kinds of surveys using ACT! E-Marketing. Check out this link on my website: http://www.swiftpageemail.com/TechBenders.Kfredricks/SurveyUsersGroup/Survey.aspx. You notice that it starts with ‘swiftpageemail.’ I get notification when someone fills in that form on my website and can then automatically add their contact information to my ACT! database.”
I thought I had done a great job of convincing my client to move to ACT! E-Marketing until I received an e-mail from him later that evening. He had 25,000 contacts in MailChimp and thought it would be less expensive to do an initial mailing to weed out his opt-outs and bounces before moving to ACT! E-marketing; MailChimp charges him $.01 per e-mail so it would cost him $250 to do his mailing.
We did a bit of comparison shopping and found that sending 25,000 contact via ACT! E-Marketing would cost $150, a savings of $100. We then analyzed his database and decided that it would make more sense to market to specific segments of his ACT! database. He decided to use his ID/Status field and contact his clients one day and his prospects the next. This meant that he would only be sending out 12,000 emails at a time which would only require an $85 account. Needless to say, he decided to switch to ACT! E-Marketing.