Zoho One is a mammoth product. It will literally allow you to run every aspect of your business and new functionality is added on a frequent basis. If I have any criticism of Zoho One it’s that it is hard to keep up with all of the functionality. A case in point is Zoho Social, a frequently overlooked app in Zoho One.
Most major companies have a marketing department that is responsible for regular posting to social media. As part of that process, they usually rely on software to help them create a social calendar and automate the postings. Smaller businesses either post manually, purchase software or fail to make posts at all. Enter Zoho One and one of its components, Zoho Social.
Here are some of Zoho Social’s key features:
- Schedule Posts: You can create posts and either publish them immediately or at a predefined time to Facebook, Twitter, Instagram, LinkedIn and Google My Business. Best of all you can make use of Chat GPT to help you write the post and direct links to royalty-free art to illustrate them.
- Monitor your Social Media: Zoho Social monitors social media conversations, mentions, and hashtags in real-time. This helps businesses stay informed about what customers are saying and engage in timely conversations.
- Social Media Analytics: View impressions and other key metrics for all of your social media platforms in one place.
- Social Media Listening: Create listening “columns” to track brand reviews, @mentions and brand keywords. Discover trends, and participate in industry conversations.
- CRM Integration: Like all of the Zoho One products, Zoho Social is completely integrated to Zoho CRM. This will help your organization to generate leads from social media and identify which social channels garner the most interest. You can also enrich your Zoho CRM contacts with social data
For a mere $444/user/year Zoho One is an amazing value. Click HERE to start a Zoho One trial. Or, you can purchase Zoho Social separately HERE.
For more information about Zoho or CRM, please contact Karen Fredricks, the Zoho Guru.
