There is a famous story about Pablo Picasso. A woman is strolling through a local park when she spots Picasso sitting on a bench. She summons the courage to speak to him.
“Excuse me. You’re Pablo Picasso right?”
Picasso smiles and nods yes.
“Would it be possible to have you sketch my portrait? I’ll be happy to pay you.”
Picasso agrees and studies the woman carefully for a few moments before taking out a pen and paper. He quickly sketches a single line on the paper and hands it to the woman.
The woman is obviously pleased and remarks, “That’s incredible! You’ve managed to capture my essence in a single stroke of the pen.”
“That will be $5,000,” Picasso replies.
“$5,000?” the woman gasps. “But it only took you seconds to draw that picture!”
Picasso’s reply? “Actually, my dear, it took me my whole life.”
Like Picasso, I have spent a lifetime working on my art. I have worked with a variety of software ranging from Microsoft Office products to operating systems. I have written 13 books on CRM and created videos for LinkedIn Learning. I consider myself an expert.
I sell CRM software, specifically ACT! and ZOHO. But like Picasso, I need to charge for my experience. As an experienced CRM consultant I can help you with three basic things:
- Train you how to use the basic functionality of the software.
- Consult with you on strategies that will help you to utilize your CRM software to make your business more efficient, productive and profitable.
- Create analytics that will help insight into the effectiveness of your business, be it by letting you know how many people are read your latest email blast or monitoring the performance of your sales people.
As the author of many books on CRM, I am often the person CRM users turn to when they want to vent. Lucky me. I notice that all these dissatisfied customers have one thing in common: they viewed their CRM as a Do-It-Yourself project. And they are attempting to delve into something they know very little about.
If you are finding that your CRM implementation is not going as planned, it might be the time to call in the CRM Experts at Tech Benders. We know CRM from A to Z – or at least ACT! and ZOHO! You can reach out to the ACT! Consultants and ZOHO Consultants at 561-470-5450 x1.
Need to sign up for a trial of ZOHO CRM? Click Here!
