learning crm

  • Happy 25th Birthday ACT!

    Wow!  As hard as it is to believe the ACT! software program turned 25 this month.  If you’re into numbers that translates into 14 versions, five named owners and millions of users. I received an e-mail this week from a long ACT! user who was complaining about everything from the confusing naming conventions for ACT!…

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  • Good Marketing is Nothing More Than a Marathon Match

    If you’re any kind of sports fan then you heard about the marathon John Isner/Nicolas Mahut match at Wimbledon this year. Of course, as a marketer I can see how that same mind-set and determination would lead to great results in the marketing world.

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  • Other CRM Books by Karen Fredricks

    If there’s any doubt as to Karen’s knowledge of any and all things related to CRM software, check out the impressive list of titles that she has written. In addition to 5 titles on ACT and 2 titles on Outlook, Karen was asked to write books on several other CRM software products including:

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  • ACT Training Courses on lynda.com

    For those of you who might not be familiar with lynda.com I’d describe it as an online software school. You can take out a monthly subscription for roughly $25 a month which give you access to all of the courses including my own.

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  • How Do You Rate as a CRM User?

    Whether you’re new to the world of CRM or have been using a CRM product for years, your goal is to become a “CRM Master.” This article will grade your CRM efforts based on your use of various CRM features.

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  • Are you ready for CRM?

    So, do you think you want to start using ACT!, Microsoft Office Live or Outlook Business Contact Manager to help manage – and grow – your business? You’ll want do a bit of homework first to see if you’re ready to take the plunge into the world of CRM . 1. How different are your…

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