Struggling with content for your eMarketing Campaigns? This webinar will help! If you have either Act Premium or Zoho CRM your account includes a FREE eMarketing Account. Unfortunately, many of you are not using it and don’t know where to start. This webinar is designed to get you up and running quickly by giving you…
When I work with Act users with either Swiftpage E-Marketing or Act E-Marketing I like to point out that there are two separate but equal processes: Composing and sending an e-blast Reporting on the results If you are sending an E-mail blast in Act to more than 50 contacts I strongly recommend that you use…
Back in 2008 I wrote a blog article recommending that you switch to an Act! E-Marketing account if you were sending out marketing blasts of over 50 emails/send. Here it is 2014 (gasp!) and I’m still passing out that same exact advice. However, as the world of the internet – and e-mail – gets more…
Many of you already know the common definition of assume; if not, look at the word again and break it into smaller pieces: ass_u_me because that’s just what happens when you “assume” something. ACT E-Marketing is a wonderful tool. It’s easy, inexpensive and it works directly from ACT. And, as is the case with all…
I often expound on the virtues of ACT! E-Marketing, formerly known as Swift Page E-mail. I thought I’d share a conversation with one of my clients who had some reservations about switching to ACT! E-Marketing from one of the “other guys.” “Hey Karen, I know you push ACT! E-Marketing. I use MailChimp and I’m pretty…
When I was five I spent a week with my family at a vacation spot that included a water park with a rather large slide going into the deep end of the pool. My older brother and sister spent the week using that slide but alas, I was too scared to try it. I remember…
A common question I’m asked is whether there is an easy way to add the incoming leads you receive from a website form directly into an ACT! database. My answer is a resounding YES.
It’s amazing what you can do online, for free, in terms of connecting with your potential and existing customers right now! What’s really great is that it doesn’t take a lot of time, and it’s a great place to promote your uniqueness and your personality.
If spring represents the time to clean-up your database, then summer should represent the time for the smart e-marketer to ramp up their marketing efforts. Take advantage of the slow time to plot your future marketing efforts.
Maybe you can’t offer a secret menu, but you can make your customers feel like insiders by treating them like members of the family. And although you might not garner celebrity endorsements, you can ask for referrals or post positive comments on your website.
Like it or not, unless you’re working for one of the Fortune 500 companies you too are an underdog when it comes to your business. It’s an uphill battle to get your name to stand out against the competition.
Once your e-mail address –or worse yet – your company’s domain – becomes black listed it can take you months or years to get the problem rectified. And, even if you don’t get blacklisted, most spam filters will eat your message for lunch if you don’t follow a few e-mail best practices.
My rule of thumb for writing a marketing piece is to pretend that I am writing to one of my buddies with a bit of friendly advice.
You could market only to people who think – and communicate – the way you do. Unfortunately, that idea makes the somewhat flawed assumption that those people will still be around at the end of the next decade!