swift page emailMany of you already know the common definition of assume; if not, look at the word again and break it into smaller pieces:  ass_u_me because that’s just what happens when you “assume” something.

ACT E-Marketing is a wonderful tool.  It’s easy, inexpensive and it works directly from ACT.  And, as is the case with all e-mail service providers (ESP’s) there is a wealth of data that we can collect on our e-marketing campaigns.  One of the most important pieces of data is the “read rate” percentage which shows you the overall success of your ACT E-Marketing campaign.  Unfortunately, those read rates are often much lower than we would hope for.  Don’t “assume” that this is because people aren’t reading your message.

In a nutshell, there are a few rules as to what does – and does not – constitute an opened or “read” message.

The following scenarios constitute an open for ACT E-Marketing reporting:

  1.  If the recipient opens an email and views the images within an ACT E-Marketing message.  That means if the recipient has graphics disabled in Outlook the message is considered unopened and unread.
  2.  If the recipient clicks on a link.
  3. If the recipient views the message from within the viewing pane of Microsoft Outlook provided that viewing images is  enabled.
  4. If the recipient forwards the message to other people.

The following scenarios do *not* count as opens for ACT E-Marketing’s reporting:

  1.  Viewing a plain text message (An ACT E-Marketing template saved as PlainText_templatename.)
  2. If the recipient’s email reader is set to show all email as plain text.
  3. Viewing an ACT E-Marketing e-mail with images disabled and not clicking any links.
  4. Viewing a Swiftpage email from a PDA (such as a Blackberry or other smart phone) or phone that does not allow images and/or html.