act premium v21Current Act Premium Subscription subscribers have been receiving emails lately that are, frankly, pretty confusing. Their “plans” are being changed.  If you read between the lines this most probably means that the prices, they are a changing! But, in order to entice loyal users with Act Premium Subscriptions there is currently a great promotion in place to help you out. The issue is understanding it!

So I’m going to try to clear up your questions.  First thing to know is that there are 3 e-marketing platforms that work with ACT!:

  • SwiftPage Emarketing which was retired in June, 2019.
  • ACT! Emarketing which is still around but will be retired soon; some of yo might even have one of the old “freebie” accounts that let you send to 200 – 500 of your Act contacts, depending on when you setup your account.
  • ACT! Marketing Automation – the latest and greatest Emarketing product, and the one Swiftpage is really trying to promote.

But, the “latest and greatest” Act Marketing Automation product is only available as part of a bundle called “Growth Suite.”  Growth Suite consists of three “core” products:

  • Act Premium on ACT! Premium
  • Hosting (you do NOT have to use this piece if you prefer not to)
  • ACT! Marketing Automation for 10,000 emails/month

The suite also provides you with:

  • SwiftPage support
  • All new releases, updates and “patches”
  • An app for your mobile devices

If you followed any of this you’ll see that the Growth Suite is a step up from the Premium product that was part of existing Act subscriptions. However, until now the pricing, which starts at $948, was a bit to steep for many Act users. However, most existing Act subscribers (those on current Loyalty, Bronze or Early Adapter plans) are eligible for the Growth Suite promotion. The pricing is currently $300 (less the $30 discount I give you) through December 20, 2019. Best of all, the price is guaranteed for 2 years.

I’m hoping you followed most of this. If not, please reach out and let me help answer your questions!