Act Growth Suite – What You Need to Know NOW In my last article I gave you a fifty cent history of the various Act E-Marketing solutions. I also mentioned that two of them, Swiftpage E-Marketing and Act E-Marketing were being discontinued, and that the Act Marketing Automation product had been renamed to Act! Growth…
Act! Growth Suite – Part 1 Anyone remember New Coke? Me neither. Manufacturers often like to change naming conventions; why, I’m not sure. Maybe they feel compelled to “freshen” things up a bit, or maybe their marketing folks just needed further justification for developing new strategies. I have been bombarded by questions lately from confused…
On Thanksgiving, we take pause to appreciate what we have and to celebrate with family and friends. Numerous customers and even vendors impart the feeling of Thanksgiving within your company and your Act software makes it easy to thank them. As we begin to anticipate the new year, it’s the perfect time to think about…
I often expound on the virtues of ACT! E-Marketing, formerly known as Swift Page E-mail. I thought I’d share a conversation with one of my clients who had some reservations about switching to ACT! E-Marketing from one of the “other guys.” “Hey Karen, I know you push ACT! E-Marketing. I use MailChimp and I’m pretty…
My rule of thumb for writing a marketing piece is to pretend that I am writing to one of my buddies with a bit of friendly advice.