When I work with Act users with either Swiftpage E-Marketing or Act E-Marketing I like to point out that there are two separate but equal processes: Composing and sending an e-blast Reporting on the results If you are sending an E-mail blast in Act to more than 50 contacts I strongly recommend that you use…
Back in 2008 I wrote a blog article recommending that you switch to an Act! E-Marketing account if you were sending out marketing blasts of over 50 emails/send. Here it is 2014 (gasp!) and I’m still passing out that same exact advice. However, as the world of the internet – and e-mail – gets more…
I often expound on the virtues of ACT! E-Marketing, formerly known as Swift Page E-mail. I thought I’d share a conversation with one of my clients who had some reservations about switching to ACT! E-Marketing from one of the “other guys.” “Hey Karen, I know you push ACT! E-Marketing. I use MailChimp and I’m pretty…
If you’re any kind of sports fan then you heard about the marathon John Isner/Nicolas Mahut match at Wimbledon this year. Of course, as a marketer I can see how that same mind-set and determination would lead to great results in the marketing world.
I received a rather bizarre e-mail last Saturday night just as I was getting ready to enjoy a lovely evening at a Marlins game. It came in to my business account from my Yahoo account and was asking me to send money to myself.
I spend a great deal of time working with my clients on creating e-marketing campaigns with the use of an ESP (e-mail service provider) However, much of the day to day e-mail that so many of us send can also be problematic.
Once your e-mail address –or worse yet – your company’s domain – becomes black listed it can take you months or years to get the problem rectified. And, even if you don’t get blacklisted, most spam filters will eat your message for lunch if you don’t follow a few e-mail best practices.
My rule of thumb for writing a marketing piece is to pretend that I am writing to one of my buddies with a bit of friendly advice.
You could market only to people who think – and communicate – the way you do. Unfortunately, that idea makes the somewhat flawed assumption that those people will still be around at the end of the next decade!