crm books

  • Take the SPECS Approach to Your CRM Implementation

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    Karen

    In the course of writing 14 CRM books, and working as a full time CRM consultant for the last 20 years, I am fortunate to be blessed with a fairly constant stream of new CRM clients. I have observed that they fall into two very different categories: Those that have forged ahead on their own,…

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  • Other CRM Books by Karen Fredricks

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    Karen

    If there’s any doubt as to Karen’s knowledge of any and all things related to CRM software, check out the impressive list of titles that she has written. In addition to 5 titles on ACT and 2 titles on Outlook, Karen was asked to write books on several other CRM software products including:

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