contact management

  • ACT Software History

    A few weeks ago I wrote about some of the changes that ACT! has experienced during its 25 year history.  I received a call this week from one of the original ACT! co-founders , Mike Muhney,  prompting me to take you on another trip down Memory Lane in Mike’s own words. “The mid-1980s were a…

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  • Good Marketing is Nothing More Than a Marathon Match

    If you’re any kind of sports fan then you heard about the marathon John Isner/Nicolas Mahut match at Wimbledon this year. Of course, as a marketer I can see how that same mind-set and determination would lead to great results in the marketing world.

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  • Other CRM Books by Karen Fredricks

    If there’s any doubt as to Karen’s knowledge of any and all things related to CRM software, check out the impressive list of titles that she has written. In addition to 5 titles on ACT and 2 titles on Outlook, Karen was asked to write books on several other CRM software products including:

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