Act! is an easy to use, scalable and cost effective CRM system. Act! has a low cost of entry compared to many competitors including Salesforce.com, SugarCRM and Microsoft Dynamics. It has the same basic functionality found in all CRM software. Best of all, Act! is the only “hybrid” CRM solution which means you can make the determination to have your data can reside either on your own server or on a cloud server.