Act! includes the functionality for email merging using Outlook. This is effective for simple email templates using plain text and messages that are sent in small batches.
If you want to email to larger segments of your Act! database you can use either the original SwiftPage E-Marketing platform or the newer, Act! E-Marketing product. These products are “email service providers” that are built into Act!. They support HTML email templates, track email opens rates and provide a variety of reports for each of your email campaigns. The integrated “Act! Call List” provides you with a ranked call list of contacts based on their level of interest to each message. Best of all, the email service providers make sure that you remain completely spam compliant.